Coaching for sales consultants
One-on-one coaching, recorded call reviews and role-play on the handful of conversations that actually decide the sale — qualifying, following up, and asking for the contract.
For new-home builders & sales consultants
The buyers are already
walking through your homes.This is about what happens next.
Spectrum Coach installs one repeatable sales process across your team — the follow-up, the conversations, the pipeline discipline — then coaches it in, week after week, until it is simply how you sell.
- Google reviews
- 5 out of 5
- Program length
- 90 days, done with you
- Availability
- 3–4 engagements per quarter
90 days
From the first coaching call to a process your team runs without you in the room.
The gap
It is rarely a lead problem.
Most builders we meet have plenty of enquiry. What they do not have is a process that catches all of it — so good leads quietly become someone else’s contract.
Four things show up almost every time:
- 01
Enquiries sit in an inbox
The first call goes out days late — and by then somebody else has already booked the appointment.
- 02
Every consultant sells differently
Three people, three processes, three different versions of your brand in front of the same buyer.
- 03
Discount first, value second
Margin gets traded away to win work that a stronger conversation would have won at full price.
- 04
Nobody can see where deals die
Without a scorecard, a soft month is a mystery instead of one fixable step in the process.
Ways to work together
Coach one consultant, or rebuild the whole sales floor.
Every engagement starts with the same conversation about your numbers. Where it goes from there depends on how much of the system you already have.
Talk it through
The New Home Sales SystemFlagship
The full 90-day install: a two-day head start, the New Home Sales Playbook, pipeline and CRM rules, twelve weeks of coaching, a KPI scorecard — and a results guarantee.
Embedded sales operations
Ongoing coaching, weekly sales data, a full monthly breakdown and onboarding for every new hire — so the system outlasts whoever is on the team today.
The New Home Sales System
Everything we install in 90 days
A 90-day, done-with-you program that installs one proven sales process — for you or your team — so more of the leads you already get turn into signed contracts.
✓2-day Mastering Sales Head Start
$6,000✓Mastering Sales online portal
$3,500✓The New Home Sales Playbook + full script & guide library
$1,500✓Pipeline & CRM install — Hot/Warm/Cold system, lead rules & benchmark scorecard
$3,500✓12 weeks of coaching plus call reviews
$6,000✓Accountability leaderboard + KPI dashboard
$1,500Total value$22,000
Three ways to work together
Start anywhere — each step leads naturally to the next.
Self-Paced
$3,500/ person
Work through the Mastering Sales portal and Playbook at your own pace.
- ✓Full online course + assessments
- ✓The Playbook, scripts & guides
- ✓DIY — no coaching
Most popular
The Accelerator
$6,499/ 90 days
Done-with-you. I install the system and coach you and your team to run it — with a results guarantee.
- ✓Everything in Self-Paced, plus:
- ✓2-day head start
- ✓12 weeks of coaching plus call reviews
- ✓Pipeline/CRM install & KPI scorecard
- ✓Results guarantee
Embedded Partner
$3,000/ month
Ongoing coaching, scorecard reviews and new-hire onboarding after the Accelerator.
- ✓Monthly coaching & accountability
- ✓New-hire onboarding to the system
- ✓Quarterly strategy reviews
How it works
Diagnose, install, coach, measure.
- 01
Diagnose
Your numbers, your pipeline, your recorded calls. We find where the enquiries are leaking before changing anything.
- 02
Install
Playbook, scripts, follow-up rules and CRM stages — written for the homes you sell and the way your team actually works.
- 03
Coach
Twelve weeks in the trenches: call reviews, role-play and deal-by-deal coaching until the process is habit, not homework.
- 04
Measure
A live scorecard against real benchmarks, so lead-to-appointment and appointment-to-contract stop being guesswork.
The results guarantee
Run the system for 90 days. If lead-to-appointment or appointment-to-contract conversion has not improved, the coaching continues free until it does.
In their words
Builders and consultants who run the system.
“I have been using Spectrum Coach for a number of years now. It has been a weight off my shoulders since I brought them into my company — knowing my sales team is being looked after, trained, motivated and delivering sales. I'm kept up to date every week with the data of what's happening in sales, then a full breakdown at the end of the month. The best thing about Spectrum is that they hit their projected sales and give me more time to work on the business, not in it.”
Adam Sturt
Managing Director, Hotondo Homes
Google review · ★★★★★
“I highly recommend Fred from Spectrum Coaching if you want to elevate your sales career to the next level! Fred helped me develop a sales process that enabled me to be in control throughout the sales journey with clients. Fred's sales expertise gave me new insights on how to improve and has shifted my sales mindset to generate more opportunity.”
Paul Maio
Fairhaven Homes
Google review · ★★★★★
“Working with Fred at Spectrum Coach has been one of the most transformative experiences for my career. Before I started in sales and new homes, I didn't have much experience. Fred recognised potential and took the time to truly understand me, my goals, and my unique challenges. I am now working as a new home consultant, and we are exceeding my sales targets. What I appreciated most was the belief in me, even when I doubted myself. That level of support is priceless. If you're looking for a sales coach who truly cares, listens, challenges and who is fully invested in your success, speak to Spectrum Coach.”
Shya Darcy
New Home Consultant, Hotondo Homes Southcoast
Google review · ★★★★★
“Fred and Spectrum Coach have been involved in our sales process since mid-2024. Although we had an existing process, Fred's attention to detail has really shaped the way we approach every new client. We highly recommend their services.”
Alex Scaffaro
Google review · ★★★★★
How I work
Hands-on, by design.
Only three to four engagements run each quarter, because this only works when someone is genuinely in the business with you.
- In the trenches, not in a slide deck
- Coaching happens on your real leads, your real calls and your real pipeline — not on hypotheticals.
- One system, run the same way
- Every consultant works the same process, so results stop depending on who happened to be rostered on.
- Numbers on the table weekly
- You see what is happening in sales every week, and a full breakdown at the end of every month.
Let’s look at your numbers.
A free half-hour call: your current conversion, where the deals are slipping, and whether a system would fix it. No obligation, and no pitch deck.
Book a discovery callOr call 0447 062 996 · fred@spectrumcoach.com.au
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